About Us
Your local source for quality jewelry Unlike most stores, we’re a family-owned & operated jewelry company—and you’ve trusted us to help you make moments special for over the years. That's why when we say “for now & forever” we mean unparalleled guest service, gorgeous selection & lifelong jewelry protection—for now & forever. We understand that true love is about bringing people together & celebrating milestones better than anyone. Real couples, sharing real moments, celebrating real connections and we’re there to help. Our core purpose is to enrich lives, which simply means making a positive difference to the world we live in; to our customers, our colleagues and our communities. For years, we’ve been privileged to have been part of our customers’ most treasured moments. Engagements, weddings, christenings, birthdays. We’ve seen it all. And these moments are why we adore what we do – making a positive difference to the world we live in. It’s easy for us to say we have a passion for fine jewellery, diamonds and watches. But we really do, because jewellery marks an occasion, celebrates love and says what words sometimes can’t.
Collections
- All
- Neclace
- Chain
- Rings
Frequently Asked Questions
- What’s the difference between metals?
First, let’s explain karat. Karat is the unit used to measure the purity of gold. Pure gold is 24kt, or 100% gold. 18kt contains 75% gold (18/24=.75) and 14kt contains 58.5% gold. The reason alloys get added to gold is to make them strong. 24kt is very soft, making it not very ideal for every day wear. Thus, many jewelers opt to work in 14kt and 18kt which are both very strong. 14kt white gold: 14kt white gold contains 58.5% pure gold and 41.5% alloys. 14kt’s natural color is off white, so it gets rhodium plated to get a bright white color. 14k white gold is a very strong and durable metal and is the most cost effective option for someone who wants white toned jewelry. 14kt rose gold: 14kt rose gold is also referred to as pink gold or red gold. It is rosy in color and can vary from jeweler to jeweler. Some can be more orange and some can be more pink. Rose gold is alloyed with copper to get the rosy color. 14kt rose gold is a great metal for every day wear. 14kt yellow gold: 14kt yellow gold is pale yellow or golden in color. 14kt yellow gold is a great metal for every day wear. 18kt White Gold: 18kt white gold contains 75% gold and 25% alloy. Because 18kt has more gold, it is going to be slightly softer than 14kt. It will also have more of a yellow tint, making you notice when the rhodium coating begins to wear off sooner than you would with 14kt. 18kt Rose Gold: 18kt rose gold has a very rich color. It is not necessarily more pink since it actually has more gold in it, not more copper. It is best described as a brownish red. 18kt Yellow Gold: 18kt yellow gold is a very beautiful color as it is very rich and more yellow than 14kt yellow gold. We recommend 18kt yellow gold if you are going for a more saturated color for your piece. Platinum: Platinum is a very dense metal, making it almost twice as heavy as gold. Because it is so much heavier, it is more expensive. If the price tag doesn’t get in your way, we highly recommend platinum. It is hypoallergenic, so if you are usually allergic to metals, platinum is your best route. Unlike white gold, it does not have metal memory. When a setter sets a diamond, the prongs stay put, where white gold may have the tendency to loosen around the stone. Another benefit of its malleability, platinum will more likely stay together as one piece in the unlikely event of being damaged. On the other hand, white gold’s hardness makes it more brittle and at risk of breaking. Sterling Silver: Sterling silver is a very common metal and very affordable. Sterling silver is the only metal in this list that tarnishes, or changes color. You can slow the process of tarnishing by keeping your silver jewelry dry, not showering or swimming in it or letting any chemicals (hair spray, sunscreen, etc.) come in contact with it. Tarnish only occurs on the surface, so you can have your sterling silver jewelry re-polished to make it bright white and shiny again. Because silver is soft, we do not use it to make any jewelry that holds gemstones or diamonds. We also do not recommend it for any delicate or thin bands as it can bend too easily. Sterling is a great metal for wide bands and for those who are not used to wearing jewelry and are afraid they may lose their ring.
- Which metal is best?
The best metal varies on a case by case basis. The most cost effective are the 14kt golds. If you are ordering a band and do not trust yourself with an expensive ring, start with sterling silver. If you are allergic to most metals, go with platinum.
- What can I do with my old jewelry?
If you have old jewelry lying around that you aren’t wearing, let’s use it to make a custom piece! We can repurpose all of your precious gemstones and diamonds. We cannot use the gold or metal in the actual custom piece, but we can offer credit for it and that will count toward your new piece. If you prefer to keep the gold but use the stones, we will carefully remove all stones and return the gold to you.
- What is rhodium plating?
Rhodium plating is necessary to achieve a bright white finish on white gold. White gold’s true color is off white. Since gold comes out of the ground yellow, we add white alloys to it to create white gold. Since we can never achieve a perfect bright white, white gold gets plated with a thin coat of rhodium, a rare metal that is a member of the platinum group.
- Why is my silver jewelry changing colors?
This is very common for silver jewelry and it is called tarnishing. The good news is that tarnish only occurs on the surface and can be polished away. If you want your white metal jewelry to not tarnish, opt for white gold or platinum- neither of these metals will tarnish.
- How do I Care for my Jewelry?
Jewelry requires proper care and treatment for its longevity so that it can even be handed down as heirlooms to future generations without losing their shine and sparkle. Regular cleaning of Jewelry is essential to maintain shine and brilliance of jewelry's gemstones and metal. On wearing jewelry, it gets dirty as you use various skin and body care solutions such as soaps, lotions and even it becomes oily from your skin's natural oils. Even when you are not wearing them, they collect dust. You can clean your jewelry at home by your own by using soft brush, water and soap or by using readymade jewelry cleaners. You can also take services of a professional jeweler to keep jewelry clean. Jewelry should be stored individually in a soft cloth pouch or plastic zip-lock bags to ensure that a piece of jewelry or gemstone should not scratch other jewelry or gemstones. You should not wear jewelry while doing heavy work, housework or gardening as it can be scratched. You should avoid the situation where your jewelry comes in contact with chlorine bleach, hair spray or other chemicals because they can severely discolor and damage your jewelry as well as their settings. To learn more, click on Jewelry Care.